Oceana works with brands to deliver fully customized, cause-driven initiatives to protect the oceans.
Oceana is the world’s largest international organization focused solely on the oceans. Partnerships help further Oceana’s mission and drive growth and engagement for corporate partners. Collaborating with Oceana allows companies to effectively communicate their brand’s sustainability and activism.
Our goal is to help brands stand out in front of cause-driven consumers and make a credible, measurable, and significant impact. Partners continue to enjoy success and renew their partnerships because of our:
- Custom experiences, tailored to partners
- Large roster of influential supporters who genuinely care about the cause
- Over 4.4 million active global supporters, the largest group of ocean advocates in the world
- Publishing platform Azula, the only NGO-run publisher creating original content for a global market of millennial ocean lovers
- STEM activities and lesson plans for children, inspiring the next generation of ocean stewards and scientists
92% -- consumers who say they have a more positive image of a company when a company supports a social or environmental issue (2017 Cone Communications CSR Study) a. Shorter alternative: 33% of consumers buy from brands doing social or environmental good (Unilever Consumer Study)
35% -- of consumers who following digital influencers, 35% were engaged with a cause due to an influencer recommendation (Allison+Partners’ 2017 Influence Impact Report)
77% - consumers who feel a stronger emotional connection to Purpose-drive companies over traditional companies (2018 Cone/Porter Novelli Purpose Study)
“Through our partnership with Oceana, we are able to activate a group of young, inspiring, individuals who are passionate about the preservation of sharks and our ocean. With Oceana's help and our donation, we were able to introduce a Shark Fin Bill to congress, save 4,000 Dusky Sharks, and take part in a shark tagging expedition with marine biology students. Using these details and content throughout our campaign stands out because it enabled us to engage with our consumers and facilitate meaningful conversations across our social platforms”. - LOKAI
“We would recommend working with Oceana because of their ability to be a true, collaborative partner.” - LOKAI