Last week Oceana launched a new bluefin tuna PSA campaign featuring “Entourage” star Adrian Grenier. In March, Grenier joined Oceana to swim with the endangered fish and help get the word out that they are “going fast” — literally and figuratively.
Bluefin can grow to 15 feet in length, weigh up to 1500 pounds and can swim at speeds of more than 50 miles per hour. They are on the verge of extinction as a result of overfishing, and the oil spill in the Gulf of Mexico further threatens their survival.
The Gulf is the only place where the Western population of Atlantic bluefin tuna reproduces. After the spawning season (April to June), baby tuna continue to swim through the Gulf region where they can accumulate toxins in their gills from the oil itself and from the chemical dispersants.
“I hope that my involvement will bring attention to what is going on in the bluefin fishery,” Grenier said. “I want these PSAs to encourage people to get involved and help Oceana save these amazing creatures.”
Watch the PSA and get involved with Adrian and Oceana to protect bluefin!