Loblaw's Displays Empty Fish Trays - Oceana USA
Home / Blog / Loblaw’s Displays Empty Fish Trays

July 8, 2010

Loblaw’s Displays Empty Fish Trays

OLYMPUS DIGITAL CAMERA

Loblaw Companies, Canada’s largest food distributor, is making a splash for sustainable seafood.

In a bold marketing move, Loblaw’s has begun displaying empty fish trays at seafood counters where at-risk fish were once displayed. (Pictured here.)

The public awareness campaign is part of the company’s efforts to source 100 percent of seafood sold in its stores from sustainable sources by the end of 2013.