In Singapore, we’re seeing more proof that dedicated activists can make a difference in the world. Singapore is one of the shark fin capitals of the world, but thanks to an outcry from local customers, its largest supermarket chain, Fairprice, will be pulling fins from its shelves.
Shark fins are often cut from live sharks, which are then thrown overboard to die. The huge demand for fins, considered a delicacy, puts some shark species at risk of extinction.
And while shark fin is a culturally important food in Singapore, the tide is turning. A campaign by divers against shark fins caused one of Fairprice’s suppliers to launch an online attack ad that said “Screw the divers!”
Luckily for sharks, the ad backfired. Not all Singaporeans are shark fin fans. Local groups like Project Fin have been fighting to create change from the inside out, and they are finally having an impact. In response to the ad, Singaporeans sent hundreds of complaints to Fairprice and suggested a boycott.
In response, Fairprice made the smart—and surprising—decision to stop selling shark fins.
“It is encouraging to see FairPrice respond promptly to the public reaction. They can progress further by selling only sustainable food,” said Jennifer Lee, founder of Project Fin.
Kudos to the Singaporean shark protectors for such a powerful victory in the wake of cultural pressure.