What I learned from Newsweek (the ads, not the articles)

.tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="4c9b2e3c5624779b345ae292a39208f3"] { background: rgba( 57, 171, 138, 1 );padding: 25px;margin-top: 0px;margin-bottom: 0px;min-height: 300px;display:ms-flexbox !important;display:flex !important;-ms-flex-direction:column;flex-direction:column;-ms-flex-pack:center;justify-content:center; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="4c9b2e3c5624779b345ae292a39208f3"] > .tb-container-inner { max-width: 1200px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-column-gap: 0px;grid-row-gap: 0px;grid-auto-flow: row } .tb-heading[data-toolset-blocks-heading="7105f2110bc9466953f0b018c3140f0d"]  { text-align: center;padding-top: 10px;padding-bottom: 10px;border: 1px solid rgba( 255, 255, 255, 1 ); }  .tb-heading[data-toolset-blocks-heading="7105f2110bc9466953f0b018c3140f0d"] a  { color: rgba( 255, 255, 255, 1 ); } h2.tb-heading[data-toolset-blocks-heading="87a2011f60bfa6afbf35557fbfb89b62"]  { font-size: 26px;text-transform: uppercase;color: rgba( 255, 255, 255, 1 );text-align: center; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="a52c375da358e5fcfa9790d9153233a5"] { padding: 0px 25px 25px 25px;margin-top: 0px;margin-bottom: 0px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="a52c375da358e5fcfa9790d9153233a5"] > .tb-container-inner { max-width: 1200px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] { padding-top: 0px;padding-bottom: 0px;margin-top: 0px;margin-bottom: 0px;grid-template-columns: minmax(0, 0.755fr) minmax(0, 0.245fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="29fd5bd60bc28e15846e9b65c6d445b0"] { padding-top: 40px;display: flex; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}.tb-heading[data-toolset-blocks-heading="237189ac09a8a6b606aad05593dd4a90"]  { font-size: 18px;margin-top: 0px;margin-bottom: 20px; }  h2.tb-heading[data-toolset-blocks-heading="f69d1c3d967b83ed027153240302fe8d"]  { font-size: 16px;font-weight: bold;text-transform: uppercase;margin-top: 0px;margin-bottom: 0px; }  h2.tb-heading[data-toolset-blocks-heading="49e323c26dd001d3d82e6dda8bc5f214"]  { color: rgba( 5, 140, 235, 1 );padding-top: 10px;margin-bottom: 20px;border-top: 4px solid rgba( 5, 140, 235, 1 ); }  .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2e995cb6615c85084b58df5f733af119"] { padding-top: 40px;padding-right: 25px;border-right: 1px solid rgba( 204, 204, 204, 1 );display: flex; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="39ae4c4eca701e0c516f61468ae3f0f6"] { background: rgba( 39, 39, 39, 1 );padding: 15px 25px 15px 25px;margin-top: 0px;margin-bottom: 0px;min-height: 0px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="39ae4c4eca701e0c516f61468ae3f0f6"] > .tb-container-inner { max-width: 1200px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="ab356d00881daa976764cb3264c26876"] { background: url('https://usa.oceana.org/wp-content/uploads/sites/4/Miami-Beach-scaled.jpg') center center no-repeat;background-size:cover;padding: 0px;margin-top: 0px;margin-bottom: 0px;min-height: 500px; } .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="74986003e41cc5614b6119bab1d10c40"] { padding: 0px 25px 0px 25px;margin-top: 10px;margin-bottom: 0px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="74986003e41cc5614b6119bab1d10c40"] > .tb-container-inner { max-width: 1200px; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] { padding-top: 0px;padding-bottom: 0px;margin-top: 0px;margin-bottom: 0px;grid-template-columns: minmax(0, 0.735fr) minmax(0, 0.265fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2faa37c5c598ebad643bc4e9e6686b00"] { padding-top: 25px;display: flex; } .tb-social-share__network{display:inline-block;text-align:center;vertical-align:top;margin-right:7px;margin-bottom:7px}.tb-social-share--092 .tb-social-share__facebook__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#3b5998;}.tb-social-share--092 .tb-social-share__linkedin__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#007fb1;}.tb-social-share--092 .tb-social-share__twitter__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#00aced;}.tb-social-share--092 .tb-social-share__pinterest__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#cb2128;}.tb-social-share--092 .tb-social-share__telegram__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#37aee2;}.tb-social-share--092 .tb-social-share__reddit__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#5f99cf;}.tb-social-share--092 .tb-social-share__viber__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7c529e;}.tb-social-share--092 .tb-social-share__email__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7f7f7f;}.tb-social-share--round .SocialMediaShareButton{border-radius:50%}.tb-social-share__excerpt{display:none}.tb-social-share .SocialMediaShareButton--disabled{opacity:0.65} .tb-social-share[data-toolset-blocks-social-share="a2aa76695a19239f477dce3b0849b35c"] { text-align: initial; } .tb-social-share[data-toolset-blocks-social-share="a2aa76695a19239f477dce3b0849b35c"] .SocialMediaShareButton { width: 32px;height: 32px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="db73c28f0913920d81618e432b7d0fa0"] { text-transform: uppercase;margin-top: 0px;margin-bottom: 15px;padding-top: 0px;padding-bottom: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="db73c28f0913920d81618e432b7d0fa0"] p { text-transform: uppercase; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="e6c4a44c5f3b838bb42b264ff57728bf"] { text-transform: uppercase;margin-top: 0px;margin-bottom: 0px;padding-top: 0px;padding-bottom: 0px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="e6c4a44c5f3b838bb42b264ff57728bf"] p { text-transform: uppercase; } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="dd8613422c704f3bc2966de677944420"] { padding-top: 25px;padding-right: 50px;padding-left: 50px;border-right: 1px solid rgba( 5, 140, 235, 1 );display: flex; } .tb-heading[data-toolset-blocks-heading="6a1a05f5a206e725b21264f78e1cf619"]  { font-size: 42px;line-height: 46px;text-align: center; }  h2.tb-heading[data-toolset-blocks-heading="f72a10c4326c63db30efd1eab66495c1"]  { text-align: center;padding-top: 0px;padding-bottom: 0px;margin-top: 0px;margin-bottom: 5px; }  .tb-container .tb-container-inner{width:100%;margin:0 auto} .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="bff7b89882f80ffc426519b461ce022c"] { background: rgba( 237, 237, 237, 1 );padding: 25px;min-height: 20px; } .wp-block-toolset-blocks-container.tb-container[data-toolset-blocks-container="bff7b89882f80ffc426519b461ce022c"] > .tb-container-inner { max-width: 1200px; } @media only screen and (max-width: 781px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row }   .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] { grid-template-columns: minmax(0, 0.5fr) minmax(0, 0.5fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="29fd5bd60bc28e15846e9b65c6d445b0"] { display: flex; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}   .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2e995cb6615c85084b58df5f733af119"] { display: flex; } .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] { grid-template-columns: minmax(0, 0.5fr) minmax(0, 0.5fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] > .tb-grid-column:nth-of-type(2n + 1) { grid-column: 1 } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] > .tb-grid-column:nth-of-type(2n + 2) { grid-column: 2 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2faa37c5c598ebad643bc4e9e6686b00"] { display: flex; } .tb-social-share__network{display:inline-block;text-align:center;vertical-align:top;margin-right:7px;margin-bottom:7px}.tb-social-share--092 .tb-social-share__facebook__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#3b5998;}.tb-social-share--092 .tb-social-share__linkedin__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#007fb1;}.tb-social-share--092 .tb-social-share__twitter__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#00aced;}.tb-social-share--092 .tb-social-share__pinterest__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#cb2128;}.tb-social-share--092 .tb-social-share__telegram__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#37aee2;}.tb-social-share--092 .tb-social-share__reddit__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#5f99cf;}.tb-social-share--092 .tb-social-share__viber__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7c529e;}.tb-social-share--092 .tb-social-share__email__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7f7f7f;}.tb-social-share--round .SocialMediaShareButton{border-radius:50%}.tb-social-share__excerpt{display:none}.tb-social-share .SocialMediaShareButton--disabled{opacity:0.65}.wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="dd8613422c704f3bc2966de677944420"] { display: flex; }   .tb-container .tb-container-inner{width:100%;margin:0 auto} } @media only screen and (max-width: 599px) { .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wpv-view-output[data-toolset-views-view-editor="e569f0fe9ae7fc6d604df1e6dc664944"] .js-wpv-loop-wrapper > .tb-grid { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row }   .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="a04bce320d60648012f5b5f5b4d7279f"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="29fd5bd60bc28e15846e9b65c6d445b0"] { display: flex; } .tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end}   .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2e995cb6615c85084b58df5f733af119"] { display: flex; } .tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-container .tb-container-inner{width:100%;margin:0 auto}.tb-grid,.tb-grid>.block-editor-inner-blocks>.block-editor-block-list__layout{display:grid;grid-row-gap:25px;grid-column-gap:25px}.tb-grid-item{background:#d38a03;padding:30px}.tb-grid-column{flex-wrap:wrap}.tb-grid-column>*{width:100%}.tb-grid-column.tb-grid-align-top{width:100%;display:flex;align-content:flex-start}.tb-grid-column.tb-grid-align-center{width:100%;display:flex;align-content:center}.tb-grid-column.tb-grid-align-bottom{width:100%;display:flex;align-content:flex-end} .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"] { grid-template-columns: minmax(0, 1fr);grid-auto-flow: row } .wp-block-toolset-blocks-grid.tb-grid[data-toolset-blocks-grid="e44f3fb87785b5423e387298af72b2ac"]  > .tb-grid-column:nth-of-type(1n+1) { grid-column: 1 } .wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="2faa37c5c598ebad643bc4e9e6686b00"] { display: flex; } .tb-social-share__network{display:inline-block;text-align:center;vertical-align:top;margin-right:7px;margin-bottom:7px}.tb-social-share--092 .tb-social-share__facebook__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#3b5998;}.tb-social-share--092 .tb-social-share__linkedin__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#007fb1;}.tb-social-share--092 .tb-social-share__twitter__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#00aced;}.tb-social-share--092 .tb-social-share__pinterest__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#cb2128;}.tb-social-share--092 .tb-social-share__telegram__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#37aee2;}.tb-social-share--092 .tb-social-share__reddit__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#5f99cf;}.tb-social-share--092 .tb-social-share__viber__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7c529e;}.tb-social-share--092 .tb-social-share__email__share-button{cursor:pointer;display:inline-block;background-size:contain;background-color:#7f7f7f;}.tb-social-share--round .SocialMediaShareButton{border-radius:50%}.tb-social-share__excerpt{display:none}.tb-social-share .SocialMediaShareButton--disabled{opacity:0.65}.wp-block-toolset-blocks-grid-column.tb-grid-column[data-toolset-blocks-grid-column="dd8613422c704f3bc2966de677944420"] { display: flex; }   .tb-container .tb-container-inner{width:100%;margin:0 auto} } 

Home / Blog / What I learned from Newsweek (the ads, not the articles)

September 1, 2006

What I learned from Newsweek (the ads, not the articles)

BY: Andy Sharpless

Although I’m no fan of the cigarette companies, I have to give credit where credit is due. They have often been on the cutting edge of advertising and marketing. Marlboro made it cool for men to smoke, Virginia Slims made it cool for women to smoke and Camels made it cool for – well, let’s not go there.

Flipping through Newsweek the other day, I came across an ad for American Spirit. Since I’m a non-smoker, I didn’t realize there was a cigarette company marketing itself as the “organic” cigarette manufacturer. As I was rolling my eyes at the advertisement, a silver lining emerged from the cloud of tobacco smoke.

A friend gave me a button once that said, “You’re not famous until they put your head on a pez dispenser.” In that same vein, you know you represent a significant portion of the market when cigarette companies are spending millions of dollars advertising to you.

Policy-makers and politicians so often dismiss practical conservation approaches that one could start to question whether these policies have popular support. In a back-handed, but totally credible way, these conservationist Newsweek cigarette ads are proof they do. The ads are motivated strictly by marketing considerations. They cost millions of dollars. The companies wouldn’t run them unless there were millions of us who want sustainable management of our planet (putting aside for the moment the debate about the connection between organic and sustainable…).

And let me conclude by saying, if you’re considering a smoke – organic or otherwise – first check out these guys. Thanks.