Oceana Appoints Lasse Gustavsson to Lead Oceana in Europe - Oceana USA

Oceana Appoints Lasse Gustavsson to Lead Oceana in Europe

Gustavsson will serve as Senior Vice President for Europe, joins Global Management Team

Press Release Date: October 9, 2014

Location: Washington, DC


Dustin Cranor, APR | email: dcranor@oceana.org | tel: 954.348.1314


Today, Oceana announced the appointment of Lars “Lasse” Gustavsson as its new Senior Vice President and Executive Director of the organization’s operations in Europe. Gustavsson succeeds Xavier Pastor, Oceana’s longtime leader in Europe. He will also join Oceana’s global leadership team.

Gustavsson most recently served as the Executive Director of Conservation at WWF International, where he managed WWF’s global conservation efforts and oversaw a team of 3,000 staff members. Previously, he served as Chief Executive Officer of WWF Sweden and was responsible for re-launching WWF’s International Baltic Sea Program in nine countries as the Program Director of the Baltic Sea Ecoregion Program. Gustavsson has also held, as Pastor did, leadership positions at Greenpeace International, where he led the organization’s advocacy efforts out of Amsterdam. 

“With Lasse’s leadership, Oceana will add to its already impressive record in Europe,” said Oceana

Chief Executive Officer Andy Sharpless. “Our European Executive Director — as Xavier Pastor demonstrated — needs to be someone who understands the science, is connected to policymakers, and shows a proven ability to win real, tangible change via policy advocacy campaigns. Lasse has all of these qualities and, like Xavier, is also a proven leader.”

Xavier Pastor, Oceana’s founding leader in Europe, is retiring from management positions after more than four decades in the ocean conservation movement. He will continue to work with Oceana leading the organization’s at sea expeditions and as a senior advisor in international projects going forward.

Oceana in Europe has won numerous victories and grown significantly since being established in 2003. The organization helped to pass a complete shark fin ban in the EU, put an end to illegal driftnet fishing in the Mediterranean and played a major role in the passage of the EU Common Fishery Policy (CFP) in 2013, which puts in place a science-based conservation and fisheries management system for Europe.

“I am joining Oceana because the organization is poised to do something truly remarkable,” said Gustavsson. “Together with our allies we can help save the oceans and feed the world. In Europe, we will leverage the now strong laws to dramatically rebuild our fish populations and to restore our marine biodiversity.”


Oceana is the world’s largest organization focused solely on ocean conservation and is campaigning to save the oceans and feed the world.



Oceana is the largest international advocacy group working solely to protect the world’s oceans. Oceana wins policy victories for the oceans using science-based campaigns. Since 2001, we have protected over 1.2 million square miles of ocean and innumerable sea turtles, sharks, dolphins and other sea creatures. More than 550,000 supporters have already joined Oceana. Global in scope, Oceana has offices in North, South and Central America and Europe. To learn more, please visit www.oceana.org.