Oceana: “Show Your Love for the Oceans” This Valentine’s Day”
Video by Award-Winning Ad Agency and Special e-Cards Ask Us to Give Some “Love to the Oceans” and Help Bring Them Back From the Brink
Press Release Date: February 13, 2008
Dustin Cranor, APR | email: firstname.lastname@example.org | tel: 954.348.1314
In the wake of multiple scientific reports indicating that the oceans may be on the brink of an irreversible collapse in as soon as a few decades, Oceana, the world’s largest international organization dedicated solely to protecting the ocean, is asking for some extra love for the ocean this Valentine’s Day.
“The oceans need your love this Valentine’s Day,” said Maureen McGregor, e-activism manager for Oceana. “Go to our website and send our ocean-themed valentine’s card or share our special video, Mating Season. We hope it’ll make your friends and family smile and think at the same time.”
The video, which shows marine life showing some love to each other in the wake of the recent bad news about the future of marine life in the oceans, is scheduled to air on the Sundance Channel as a Public Service Announcement on Valentine’s Day and will also be available on YouTube and Oceana’s website. It was produced by award winning creative advertising agency La Comunidad.
“We wanted to show what the animals of the sea would think about all these recent studies, and to get more people involved in saving the ocean,” said La Comunidad’s senior copywriter Gustavo Lauria. “Our office is right by the water in Miami and we’re saddened by what the science says about the future of our oceans,” said La Comunidad’s owner and founder, Jose Molla.
Sundance Channel plans to begin to air the PSA on Valentine’s Day. “This Oceana spot is humorous and playful and yet conveys a very real message; we could not resist,” said Laura Michalchysyshyn , Sundance Channel’s EVP and GM Programming and Creative Affairs. “We think Sundance Channel viewers will get a kick out of it, you can’t help but smile.” The entire ‘Mating Season’ video can be viewed here: http://www.Oceana.org/matingseason and on the Sundance Channel starting on February 14.
The web-based video is just part of the fun for ocean lovers this Thursday. Oceana has designed a set of ocean-themed Valentine’s Day e-cards featuring ocean creatures (whales, dolphins, sharks, sea turtles, etc.) showing their love for each other and the oceans. The special cards can viewed and sent from here: http://www.Oceana.org/ecards.
For those who can’t get away with just sending their sweethearts an e-card, Oceana also offers a more traditional way to celebrate your love and give to the oceans. Oceana will get 10 percent of the proceeds from every Valentine’s Day order placed on Organic Bouquet via this custom url: http://www.organicbouquet.com/oceanavday. To view all of the options on how to love the oceans from Oceana this Valentine’s Day go to: http://www.Oceana.org/valentine.
Oceana campaigns to protect and restore the world’s oceans. Our teams of marine scientists, economists, lawyers and advocates win specific and concrete policy changes to reduce pollution and to prevent the irreversible collapse of fish populations, marine mammals and other sea life. Global in scope and dedicated to conservation, Oceana has campaigners based in North America (Washington, DC; New York; Juneau, AK; Monterey, CA; and Portland, OR), Europe (Madrid, Spain; Brussels, Belgium) and South America (Santiago, Chile). More than 300,000 members and e-activists in over 150 countries have already joined Oceana. For more information, please visit http://www.oceana.org/.
About La Comunidad
Founded in 2001, La Comunidad is a global independent advertising agency with offices in Miami and Buenos Aires. Its clients include Remy Martin, Miller Brewing Co., Citibank, Virgin Mobile, Best Buy, MTV and Rolling Stone Magazine. After just two years, La Comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. The agency — which was named the 2006 Agency of the Year by Adweek’s Marketing y Medios — has won awards in numerous national and international festivals including the Clios, One Show, FIAP, the Addys, the Andys, San Sebastian, AHAA, Ojo de Iberoamerica and Cannes.
About the Sundance Channel
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all unedited and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, CBS and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival, but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s website address is http://www.sundancechannel.com/